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Home/Legal/Cookie policy

Legal

Cookie policy

We set no cookies until you choose to accept them. This page explains the few we use, what they measure and how to change your mind.

Last updated September 2026

None
Set before you choose
Analytics only
Nothing for advertising
Any time
To change your answer
Contents 9 sections

On this page

9 sections

  1. What cookies are
  2. Nothing is set until you agree
  3. Remembering your choice
  4. Analytics, only with your consent
  5. Content from other companies
  6. Hosting and the enquiry form
  7. Changing your mind
  8. Controlling cookies in your browser
  9. Rejecting analytics changes nothing

The short version

A plain summary of what follows. The full wording below is the policy.

  • Nothing is measured until you press accept. Reject and the site works exactly the same. Nothing is set until you agree
  • The only thing stored before you choose is your answer itself, and it stays on your device. Remembering your choice
  • If you accept, Google Analytics counts pages and visits. It is never used to identify you. What analytics measures
  • You can change your mind at any time, and it is as easy as accepting was. Changing your mind

Your cookie choice

Loading your current choice.

1What cookies are#

Cookies are small text files a website stores on your device. They let a site remember something between pages or between visits, such as a setting you have chosen. Some are set by the site you are on and some by other companies whose content appears on the page.

Local storage does a similar job by a different mechanism. It also keeps a small piece of information in your browser, but unlike a cookie it is never sent to a server. The law treats both the same way, so this page covers both.

2Nothing is set until you agree#

When you first arrive, a banner asks whether you accept analytics cookies. Until you press accept, Google Analytics does not load and no analytics cookies are created. If you reject, nothing is measured and nothing is stored beyond the record of your answer.

3Remembering your choice#

Your answer to the banner is not stored in a cookie at all. It is kept in your browser's local storage under the name wrm-consent, with the value accepted or rejected and nothing else. It stays there until you clear your browsing data or change your answer, and it never leaves your device. We store it whichever way you answer, because its whole job is to remember the choice, and it is strictly necessary for that.

4Analytics, only with your consent#

If you accept, we use Google Analytics 4, measurement ID G-EP8VVF6908. In plain terms it tells us:

  • which pages people look at, and in what order
  • roughly where in the country a visitor is, at town or region level
  • whether they are using a phone, a tablet or a computer
  • whether they are a new visitor or a returning one

We use it to see which pages are useful and where the site is confusing. It is not used to identify anyone personally. IP addresses are anonymised, so we do not see or store your full address, and nothing tells us who you are.

The cookies it sets, and only once you have accepted, are these.

CookieSet byWhat it doesExpires
_gaGoogle AnalyticsStores a randomly generated number that tells one browser from another. It is not your name and it is not tied to you.Typically two years
_ga_EP8VVF6908Google AnalyticsKeeps track of the current visit, so a single session is not counted as several.Typically two years

5Content from other companies#

Our homepage and contact page include an embedded Google Map. Google may set cookies when the map loads or when you interact with it. We also link out to WhatsApp on wa.me, to Google Maps for directions, and to Instagram. Following one of those links takes you onto that company's own site, where its own cookie and privacy terms apply, not ours.

6Hosting and the enquiry form#

The site is hosted on Cloudflare, which handles every request and sees the IP address it came from. That is part of serving the page to you and keeping the site available; it is not used to track you between sites and it sets no advertising cookie.

We intend to add Cloudflare Turnstile to the enquiry form, to tell people from automated software without asking you to solve a puzzle. It is not switched on yet. When it is, it may set a short-lived token in your browser for that check, and it will be strictly necessary: without something of the kind the form gets overwhelmed by spam, which is what happened to our previous website. It does not track you, does not profile you, and is not used for advertising. We will update this page before it goes live.

7Changing your mind#

You can change or withdraw your choice at any time using the cookie settings button on this page. Reopen it, change your answer, and the new choice takes effect straight away. Withdrawing consent stops any further analytics collection, and it is exactly as easy as giving it in the first place.

8Controlling cookies in your browser#

Every major browser lets you block cookies, delete the ones already stored, or clear them each time you close the window. The controls sit in the settings or preferences menu, usually under privacy. Blocking cookies across the board may affect how other websites behave, so it is worth checking what a setting covers before you turn it on.

9Rejecting analytics changes nothing#

The site works exactly the same either way. Every page, every price and every phone number is there whether you accept or reject. Analytics only helps us improve the site, and if you would rather not be counted, that is fine.

Back to the top

WRM

The rest of the small print

  • Privacy policyWhat we hold about you and your vehicle, why, and the rights you have over it.
  • Cookie policyWhat this site measures, only once you allow it, and how to change your answer.You are reading this
  • Terms and conditionsHow we price work, agree extra work with you, and what happens if something is wrong.

Questions about any of this?

Speak to the garage directly. Unit A, The Coppetts Centre, North Circular Road, London N12 0SH.

020 8445 1050Email the garage
White Rose Motors

One of North London's largest independent German-car specialists, family-run in Finchley since 1974. Servicing, MOT, diagnostics, bodywork and fleet work on all makes.

Unit A, The Coppetts Centre, North Circular Road, London N12 0SH

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